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Which Cloud??

  • Writer: Anand Nerurkar
    Anand Nerurkar
  • Aug 29
  • 3 min read

Decision Framework for Choosing a Cloud

  1. Business & Industry Needs

    • Banking → often Azure (compliance, AD integration).

    • Retail/e-commerce → AWS (global scale, marketplace).

    • Data/AI-heavy → GCP (big data, ML).

  2. Compliance & Regulations

    • Check data residency, financial regulations, certifications (ISO, HIPAA, PCI DSS).

  3. Technology Fit

    • Existing Microsoft ecosystem → Azure.

    • Heavy container/microservices workloads → AWS/GCP.

    • Advanced analytics/AI → GCP/Azure.

  4. Cost & TCO

    • Compare pricing models, reserved instances, network egress.

  5. Skills & Ecosystem

    • What cloud skills does the customer team already have?

    • Partner ecosystem and vendor lock-in considerations.

Final Interview Line:“I choose a cloud platform by balancing business needs, compliance, technology fit, cost, and available skills. For example, if the customer is a financial services firm already invested in Microsoft, I’d recommend Azure for tight integration, compliance support, and enterprise governance. If it’s a global e-commerce company looking for high scalability, AWS may be better. The decision is always business-outcome driven, not tech-first.”


How to Decide Which Cloud to Use (when all support everything)

  1. Business Alignment over Features

    • Since capabilities are similar, I look at business priorities: compliance, global presence, cost predictability, industry partnerships.

  2. Ecosystem & Integration

    • If the customer is already invested in Microsoft 365, Dynamics, Active Directory → Azure.

    • Heavy open-source & DevOps workloads → AWS.

    • Strong focus on AI/ML & data analytics → GCP.

  3. Regulatory & Data Residency

    • Example: Banking in India may prefer Azure for RBI/SBI-approved compliance zones.

  4. Commercial & Support Model

    • Pricing, enterprise agreements, local data centers, partner ecosystem, and managed services maturity often tip the scale.

Final Interview Line:“Since all clouds now offer similar features, the decision is business-driven, not feature-driven. I evaluate ecosystem fit, compliance, existing investments, cost model, and enterprise support. For example, if a customer is a bank already on Microsoft stack with strong compliance needs, Azure is a natural choice.”



All 3 (AWS, Azure, GCP) now support AI/ML very well. So why do people often say “GCP is best for AI/ML”?

1. Historical Positioning

  • GCP was first mover in AI/ML → TensorFlow, BigQuery ML, Vertex AI, AutoML, TPUs.

  • Google’s internal AI innovations (e.g., transformers, BERT, AlphaGo) gave them a brand edge.

2. Perception vs Reality

  • GCP branded itself as AI-first, so customers still associate it with ML leadership.

  • AWS & Azure caught up quickly with SageMaker, Bedrock, Azure OpenAI, Fabric, etc.

3. Current Reality

  • AWS: Strong in breadth (SageMaker, Bedrock, custom chips like Inferentia/Trainium).

  • Azure: Strong in enterprise AI + GenAI (Azure OpenAI, Copilot, Fabric analytics integration).

  • GCP: Strong in data + AI integration (BigQuery + Vertex AI, TPUs for large-scale ML).

Crisp Interview Answer:“Earlier, GCP was considered the best for AI/ML because of its early innovations (TensorFlow, BigQuery ML, TPUs) and branding as ‘AI-first’. But today, all clouds are at parity. I decide based on the enterprise context:

  • If customer is Microsoft-heavy → Azure AI/ML (with OpenAI, Copilot, Fabric).

  • If customer wants wide AI model marketplace → AWS Bedrock + SageMaker.

  • If customer’s core is big data + ML at scale → GCP with Vertex AI + BigQuery.”


When most clouds support all capabilities, I don’t decide based on features alone. I decide based on business alignment across 5 factors:

  1. Existing ecosystem & partnerships –If customer is Microsoft-heavy (O365, Dynamics, AD), Azure makes sense. If AWS already hosts workloads, extending AWS avoids multi-vendor complexity.

  2. Industry compliance & regulatory fit –Financial services in India/Europe may prefer Azure or AWS for stronger compliance frameworks, while healthcare may go AWS HIPAA-ready solutions.

  3. Data gravity & AI/ML needs –If customer’s data already sits in BigQuery, GCP wins. If they want GenAI with OpenAI models, Azure has advantage.

  4. Commercials (TCO, contracts, credits) –Cloud choice often comes down to pricing negotiations, enterprise agreements, and support models.

  5. Strategic roadmap –Some customers align with one vendor’s future strategy (e.g., Copilot on Azure, Bedrock multi-model strategy on AWS, Vertex AI with Google).

So, my decision is not ‘which cloud is best overall’, but which cloud best fits THIS customer’s ecosystem, compliance, cost model, and future strategy.”

 
 
 

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